Established in 1995, Netlaunch has participated in shaping the integration of digital technologies in the marketing mix through understanding the evolution of consumers and how they use information to make decisions. As interactive technologies have become embedded in the day-to-day lives of consumers, information and knowledge is no longer encumbered by analog schedules and limited access but can now be harvested at will (at the speed of light).. The democratization of information has brought about a sobering reality to brands. Marketers need to emerge from behind the curtain of one-way messaging to meet consumers’ demand for transparency and engage them in relationships of reciprocity and conversation.
As reported in the book The Brand Bubble (Jossey-Bass, 2008), brand value has declined nearly 50% since 1997, as corporate scandals, misconduct and betrayals have eroded the amount of trust consumers have in brands. Our belief is that brand relationships and trust can be repaired and strengthened by facilitating inclusionary discussions in driving innovation and value using the tools of new media. Our experts can develop the insights to create a fully integrated brand strategy across all marketing media to enhance the value of brands by sharing category knowledge and supporting social connectivity. Our starting point is ownership of internet category gateways (intuitive domains) which engage potential customers at the starting point of their transactional pathway.
Netlaunch can build both the integrated strategy and acquire the appropriate domain name to allow brands to jump to category leadership status.