While having access to some of the most accomplished minds in traditional and new media platforms, our group is anchored by the following professionals, individually and collectively responsible for influencing billions of dollars in commerce. We have not only witnessed the great transformations of marketing over the past fifty years, we have shaped the marketing paradigm to embrace empowered consumers as the foundation of brand building.
WILLIAM SCHELLER – STRATEGY AND CLIENT RELATIONS
A Wharton School graduate with extensive business launch experience in both entrepreneurial and Fortune 100 businesses (SmithKline Beecham, H.J. Heinz, and Johnson & Johnson), Mr. Scheller has worked in a marketing and general management capacity in consumer products, pharmaceuticals, advertising, publishing and interactive arenas where he has driven brands to record growth and profitability. You may have heard of some of the brands Mr. Scheller has guided to blockbuster status – Aqua Fresh Toothpaste, Weight Watcher’s Food Products, Refresh Eye Drops, Cipro Antibiotic, and Transitions Lenses. In his most recent corporate assignment, Mr. Scheller developed a new metric and methodology for measuring brand value which has transformed the strategic development work for imc2, the world’s largest independently owned digital advertising agency.
STAN BECKER – CREATIVE HEAD
Former Chief Creative Officer of Saatchi & Saatchi. Mr. Becker’s long career features some notable achievements, Toyota’s winning campaigns, including “You Asked For It…,” “Oh What A Feeling” leading Toyota to its dominance. His creative teams came up with “Sometimes You Feel Like A Nut, Sometimes You Don’t” for Mounds and Almond Joy candy bars and Wendy’s “Where’s The Beef.” Both considered among the best advertising lines written in the past 50 years. He also introduced Yoplait yogurt to the U.S.A., and recaptured Cheerios’ number one cereal ranking. His deep understanding of consumers and their relationships with brands has made him known throughout the industry. He will lead a creative team to develop communication insights and strategies.
HOWARD SCHALLER – OPERATIONS
Founder/CEO of Regent Films, Mr. Schaller has helped some of the major industry leaders convey their messages to a watching public. It is just as important today on the Internet as it is on television; perhaps more so because of infinite expansion and speed of light navigation between internet web sites. His company has produced short and long form commercial films for clients in cosmetics, fashion, package goods, athletic equipment, automobiles with names such as L’Oreal, Hugo Boss, P&G;, General Mills, Reebok, EXXON, General Motors, and Fiat among a score of Fortune 400 companies. This experience becomes valuable as we develop video content designed for viral distribution. Recently, Schaller has branched into feature filmmaking and taking on a role in independent films. He stands ready to produce all forms of communication to help support the BRAND COURTSHIP.